Those looking for the Big Idea from Mr Cameron will be disappointed. He has a very English scepticism about grand theories. His identity lies somewhere between liberal London, where he has spent his adult life, and the conservative Home Counties, where he grew up. Ironically for a man whose Euroscepticism has irked Angela Merkel, the German chancellor, he may at heart be what continental Europeans would recognise as a Christian Democrat. He espouses a social conservatism that dwells on broad issues, such as the cultural causes of poverty, not on the narrow lifestyle questions such as gay rights (on which he is anyway tolerant) that obsess some on the American right. He is an Atlanticist, though not a passionate one, and a gentle free-marketeer.Big Ideas are not that important, core distinguising principles are.
Christian Democracy, as practised by Merkel's CDU (as opposed to the pseudo-version on offer from the statist and quasi national-socialist, Sarkozy), is conservativism on cultural, social and moral issues and progressiveness on fiscal and economic issues.
Kind of describes New Labour under the reign of Tony, doesn't it?
In which case, what makes Cameronian Conservativism different and better than what's on offer from Tony's heirs?
That's what is needed to be firstly isolated and then, hopefully, sold.