Thursday, February 19, 2009

Brand Britain RIP?

National identity is, politically speaking, a thorny issue. Since power was devolved to Wales, Scotland and Northern Ireland, the question of what role the UK has left to play in the future of its component parts has never been satisfactorily answered.

That's putting it mildly.
What the Devolution Experiment (with its illogical and haphazard division of authority) has brought about is an infinitely more inefficient form of "government" in those parts of our economy which matter the most.
Like tourism, for example.

(Hattip Bob's Balls)


The Aberdonian said...

The Scottish Toursit board (now Visit Scotland) existed well nigh before devolution. And I am guessing the equivalents were up and running in other parts of the UK.

Obviously there should be some sort of pan-UK tourism strategy, but like in the states there should be room for the individual parts to advertise themselves. Like for example the California tourism advert doing the rounds over here at the moment with Arnie on it.

One gripe I do have is that if the nations of the UK are promoted abroad by the UK authorities, then they should be done fairly equally.

Unlike in 2000 when I visited the UK Embassy in Israel where the posters instructed people to only "Visit England".

Would not mind so much if the trade promotion boss in the place and one of number 2's had not been Scots.

(By the way, one his secretaries was former Northern Ireland who (a non-Jew) had permanent residence in Israel. She said she had left NI for Israel to escape the violence. Maybe she should have opted for Northern Sri Lanka or the Congo maybe!)

wildgoose said...

I am pleased to see that they encouraging people to "Visit England".

Tourism is a devolved issue. Which is why there is a Visit Scotland, Visit Wales, Visit Northern Ireland and ... Visit Britain which should logically be Visit England to match the others.

It's the same all the time. There is a "British" version for everyone and then also a Scottish version exclusively for Scotland, a Welsh version exclusively for Wales, and so on.

It's no wonder that "Britain/UK" and "England" get conflated.

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