Accentuating the Positive

In this particular area, I suspect the prospect a nice juicy carrot works ever so much better than a whack of the old stick:

AN award scheme for companies which offer “excellent” Welsh language services has been launched by Cymdeithas yr Iaith Gymraeg (Welsh Language Society).

The initiative is a new direction for the society which has traditionally focused on campaigning against large corporations who provide no or very few bilingual services. Under the scheme, members of Cymdeithas yr Iaith Gymraeg will assess the standard of local firms’ services. Small companies who support local produce and provide a high standard of Welsh-language service will be eligible for the awards.